Google Wants to Make YouTube a Major Shopping Platform - News

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11/October/2020
Google executives have signaled that YouTube will be central to their e-commerce strategy..
Chief Executive Officer Sundar Pichai had suggested YouTube’s sea of popular product “unboxing” videos could be turned into a shopping opportunity.

The video site is full of other popular categories, such as makeup and cooking tutorials, where creators tout commercial products on air... Bloomberg

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