Walmart is partnering with TikTok to pilot test livestreamed video shopping - News

20/December/2020

Techcrunch — Walmart and TikTok announced they will be partnering on the first pilot test of a new shoppable product experience on TikTok’s social video app..

Walmart had planned to invest in TikTok when the app was being threatened with a ban from the U.S. market unless it sold its U.S. operations to an American company, per a Trump administration executive order — a ban that’s now on pause after multiple legal challenges.

Walmart’s interest in TikTok, however, has not waned. The retailer, though seemingly an odd fit for a social network, had seen the potential to attract a younger online consumer through video and, in particular, livestreamed video..

Walmart said the idea to partner on mobile shopping didn’t emerge as a result of the recent deal talks, as it’s been an active brand on the platform for over a year... techcrunch.com

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