09/February/2021
WWD — TikTok is pushing forward on plans to drive shopping further across its network.
The social video platform has a slew of changes in the works — including the ability for influencers to share product links and earn commissions off of them, and new abilities for brands to include and feature product catalogues.
Livestream shopping via mobile video is also reportedly being planned. The company previewed new features as examples of advertising products that it will be focusing more on this year, TikTok told WWD.
It also confirmed that it is exploring affiliate product linking for users and new ways to boost discovery among broader audiences, such as product catalogues, with such changes still in testing mode.
TikTok's interest in shopping is not new, but rather, the looming changes build on the foundational e-commerce efforts it established in 2020... wwd.com
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