How do I detect fake product reviews and ratings on online marketplaces - Shoppers Guide

Share ☞ Copy Link: 🔗

Ways to Detect Fake Customer Reviews and Product Ratings on Shopping Sites:

• Read the Reviews Carefully:
If the reviews seem too generic, overly positive, or have similar sentence structures, they might be fake.
Alternatively, if the reviews appear too negative, use your judgment as the user may have a specific issue with the product, not liking, or personal preference.

• Evaluate the Language and Style:
Look for common phrases, unusual vocabulary usage, or structured writing that may indicate the review was written by an automated service or non-native speaker.

• Assess the Timing:
Keep an eye out for multiple reviews posted around the same time, especially if the product is new to the market.

• Check Review Length and Detail:
Product reviews on shopping sites that are unnecessarily too long with proper sentence structures, headings and tags could indicate sponsored or incentivised reviews.

• Look at the Star Distribution:
If a product has only one- or five-star reviews, it might be worth scrutinizing.

• Compare Ratings on Multiple Sites:
Check the consistency of the ratings between different platforms to validate their legitimacy.

• Check the Reviewer's Profile:
Some online marketplaces allow access to reviewer profiles, read through the profile to understand their review history, the reviewed product relationship (is it purchased item or sponsored) to decide if to trust the review or not.

• Watch for Irrelevant Reviews:
Be cautious of reviews that have irrelevant details, or seem to be unrelated to the product.

• Cross-reference Reviews:
Compare similar reviews across products to see if they’re identical copies with just the product name changed.

• Analyze the Number of Reviews:
If a new product has too many reviews, it might be worth digging deeper to see if they seem legitimate.

• Check for Disclosure:
Make sure reviews that have received compensation are disclosed on the marketplace or product website.

• Look for Biased Reviews:
Look for reviews that seem to praise the product too highly or criticize it excessively, as it could indicate that the review is fake.

• Steer Clear of Suspicious Language:
Reviews that use several hyperboles, all caps, or exclamation points may be an indication of inauthenticity.

• Prioritize Verified Purchases:
Verified purchases come from individuals who purchased the item through the marketplace, which holds the highest likelihood of being an honest review.

• Research External Review Communities:
Look for review communities on the internet to get a consensus on the product’s quality.

• Be Cautious of Incentivized Reviews:
Take incentives or offers, such as free products or discounts, into consideration.

• Analyze Review Frequency:
If a product receives an unusual number of reviews in a short period, it might raise some red flags.

• Check the Overall Rating of the Product:
If the rating is too high, particularly when compared to other similar products, it might be a red flag.

• Research the Reviewers:
Google or search social media to find out more about the reviewer if they seem suspicious.

• Use Review Analysis Tools:
Run the product reviews through review analysis tools to analyze the language in reviews and rate their likelihood of authenticity.

• Use Common Sense:
If a product has an overwhelming number of fake reviews, particularly with too much positive feedback, it is likely the product doesn't deliver the claimed benefits and the reviews are overly incentivized.


Share Your Thoughts